Digital marketing strategy

Optimize your presence on Google and social networks to generate more leads and revenue through a personalized digital strategy.

Here’s why a digital marketing strategy allows you to effectively reach your target audience?

A comprehensive approach and action plan

Create a consistent approach by defining your target audience, business objectives and message.

Avoid costly mistakes by having a comprehensive view of your digital strategy and activities.

A wise choice of the best digital channels

Implement a personalized strategy (Google, social networks, email) to maximize your reach and effectiveness.

Reach a large audience and interact with your prospects at different stages of their journey.

Constant measurement & optimization

Get accurate information about the effectiveness of your digital activities and make informed decisions to improve results.

Identify opportunities and optimize costs and performance

How is the digital marketing strategy set up?

1. Define your business goals

Increase traffic, generate sales or leads, etc.

2. Competition analysis

Assessment of the positioning of 2 to 3 main competitors

3. Target market

Definition of the ideal client and his relative needs

4. Define the channels

Appropriate selection for business and inbound marketing objectives

5. SEO strategy

Keyword research and content recommendations

6. Paid campaigns

Definition of campaigns and standardized formats

7. Landing Page

Content, image and call to action recommendations

8. Email marketing

Strategy and definition of segments and email campaigns

9. Tracking

Recommendations for conversion pixels

10. Analysis and reporting

Creation of a dashboard (Google Analytics & Looker Studio)

The complete digital marketing plan!

Two sessions organized in physical or virtual to present all the results of the study of the strategy
A PDF that summarizes the strategy and recommendations

What’s in the digital marketing strategy?


Definition of business objectives and choice of digital channels


SEO strategy (10 keywords research and content clusters)


Advertising campaign strategy and communication plan

Email Marketing

Email strategy (marketing automation) with lead magnet


A standard dashboard to track the digital performance


The 20-25 page strategy in PDF format and by e-mail (roadmap)

Myriam Isenring
Myriam Isenring
Trustindex verifies that the original source of the review is Google.
Julien helped us enorm only with the right SEO analytics to enhance our website's visibility with the respective key client group and made google adwords almost redundant. I am looking forward building up on this with him in 2024 and the future.
Trustindex verifies that the original source of the review is Google.
I had the great pleasure working with Julien: he is an expert in digital, has a can-do-mentality, thinks customer-focused, works on pragmatic but effective solutions, collaborates super constructively, is never tired of trying new approaches. I only can recommend him!
Alberto Jorge
Alberto Jorge
Trustindex verifies that the original source of the review is Google.
What can we say about a great professional with one of the best visions of the future that combines technology, marketing and focus on the user/client!! It is a pleasure to have Julien Vidal in my circle of consultants. Success guarantee!
Lara Soler
Lara Soler
Trustindex verifies that the original source of the review is Google.
I had the pleasure of working closely with Julien at Vorwerk International for several years. Julien has an extensive experience and a profound understanding of Digital Marketing, SEO, SEA and Analytics which made our work together both effortless and enjoyable. His genuine passion is consistently reflected in the exceptional quality and successful outcomes of his projects. I warmly recommend Julien and I am pretty confident he will bring your online business to the next level! 🚀
Bertrand Sangouard
Bertrand Sangouard
Trustindex verifies that the original source of the review is Google.
Nous avions besoin d'expertise en référencement naturel à l'international (SEO) et Julien s'est avéré être le consultant idéal pour nous guider dans l'élaboration et la mise en œuvre de notre stratégie. Sa maîtrise approfondie du SEO tant au niveau local qu'international, ainsi que sa connaissance du marketing digital dans son ensemble, en font un partenaire incontournable. Sa longue expérience dans le domaine transparaît dans ses conseils fiables, pragmatiques et efficaces. Travailler avec lui est un véritable plaisir, car il partage ses connaissances avec enthousiasme. De plus, il excelle à mettre en relation les enjeux de contenu, de SEO technique et de SEA, offrant ainsi une vision globale extrêmement précieuse.
Anna Kruk
Anna Kruk
Trustindex verifies that the original source of the review is Google.
I had the great pleasure of working with Julien for several years, both professionally and as friends. We worked in a company that was not based on extensive performance marketing, in which he introduced improvements as well as constant support for local units, based on an in-depth analysis of needs and requirements.
Sophie Grange
Sophie Grange
Trustindex verifies that the original source of the review is Google.
Julien nous a accompagné sur les stratégies de marketing web et e-commerce. Grâce à son expertise, les projets de refonte e-commerce et la mise en place de POC intégrant de nouvelles techno web ont été de belles réussites.
Raquel Caamaño
Raquel Caamaño
Trustindex verifies that the original source of the review is Google.
Working with Julien Vidal is very rewarding and a great pleasure. He can work across multiple projects and deliver always high volume of quality work. He has a strong knowledge on data analysis, SEA, SEO, email marketing and performance marketing. Thanks to Julien our company has improved not only its online presence and organic traffic but also the leads generation figures, online sales and PPC conversion rate.
Alina Mc
Alina Mc
Trustindex verifies that the original source of the review is Google.
Julien Vidal is a digital marketing visionary and exceptional leader! As the Head of Marketing at Vorwerk, he masterfully handled performance marketing, data analytics, programmatic campaigns and e-mail marketing across our organization. Moreover, Julien's pivotal role in establishing a dedicated Data Analytics team and implementing GA4 has revolutionized our data-driven decision-making capabilities. Thanks to his SEO skills, our organization has taken a giant leap forward in understanding and optimizing our digital strategies.
helia burgunder
helia burgunder
Trustindex verifies that the original source of the review is Google.
I worked with Julien Vidal in the context of digital marketing & analytics, and was impressed by his know-how, customer-orientation, resilience and his capacity to find solutions to further develop the business. Thank you for your support, your professionalism is greatly appreciated !

Some of the companies we’ve had the chance to support with their marketing strategy

Logo of the company myclimate, client from werank GmbH
Logo of the company Vorwerk, client of werank GmbH
Logo of the company AMC international, client from werank GmbH
Logo of the company Mindfuel, client from werank GmbH

About us

Photo of Julien Vidal, CEO of werank GmbH, a company based in Switzerland that offers digital marketing (SEO) services.
Julien Vidal

Co-founder, CEO

After nearly 20 years as a marketer for national and international companies, he chose entrepreneurship to meet our customers’ digital challenges, promoting their growth and visibility on Google.

Picture of Raquel Vidal, CMO of werank, a company based in Switzerland that offers digital marketing (SEO) services
Raquel Vidal

Co-founder, CMO

Her passion for digital marketing, coupled with her expertise in communications, enables her to develop innovative and effective content strategies, making her a key player in the evolution of our customers’ online presence.

Our certifications

Logo for the certification of Google Ads for werank GmbH
Logo for the certification of Google Analytics for werank GmbH

Frequently asked questions

For whom is the digital marketing strategy recommended?

The marketing strategy is suitable for small and medium-sized businesses as well as marketing or digital marketing teams who want to have a complete and detailed guide for their digital activities.
Whether it’s within the website (SEO) or for campaigns through different digital channels (Google, Facebook, Instagram, etc.).
If you want to receive a personalized marketing plan to optimize your online presence and generate more leads and revenue, this service is for you.

For whom is this marketing strategy NOT recommended?

If you have already developed a digital marketing strategy a short time ago in-house, using an agency or an external company, this service is probably not for you.
Establishing a digital strategy is useful to have a clear roadmap to implement and optimize your presence on the different digital channels.
Although some recommendations are part of the offer, if you want to have a detailed digital marketing audit, I propose another service that might be better suited for you.

Who can order a digital marketing strategy?

I work with small and medium-sized companies as well as with internal marketing and digital marketing teams, entrepreneurs and communication agencies.
I offer my services (and strategies) in German, French, and English and can cover international, national or regional demands in the German and French-speaking part of Switzerland.

What issues will be solved with this digital marketing strategy?

Through this strategy, you will receive a detailed list of recommendations to optimize your digital marketing activities.
Thus, the business objectives, the target audience, the choice of channels and the SEO and pay strategy will be adapted and defined according to your needs.

How long does the strategy take to complete?

The strategy is available within 15 to 21 days, depending on the complexity and volume of digital activities already in place.

Is there any personalized coaching included with the strategy?

Two meetings/calls are included in the digital marketing strategy package.
The first one of 30–45 minutes to determine in detail your needs, as well as to list the different accesses required to perform the analysis.
The second one of 60–90 minutes to present you the results and answer your questions.
If, however, you require a monthly support for the implementation and management of a digital marketing campaign, I propose another offer.