Optimize your presence on Google and social networks to generate more leads and revenue through a personalized digital strategy.
Here’s why a digital marketing strategy allows you to effectively reach your target audience?
A comprehensive approach and action plan
Create a consistent approach by defining your target audience, business objectives and message.
Avoid costly mistakes by having a comprehensive view of your digital strategy and activities.
A wise choice of the best digital channels
Implement a personalized strategy (Google, social networks, email) to maximize your reach and effectiveness.
Reach a large audience and interact with your prospects at different stages of their journey.
Constant measurement & optimization
Get accurate information about the effectiveness of your digital activities and make informed decisions to improve results.
Identify opportunities and optimize costs and performance
How is the digital marketing strategy set up?
1. Define your business goals
Increase traffic, generate sales or leads, etc.
2. Competition analysis
Assessment of the positioning of 2 to 3 main competitors
3. Target market
Definition of the ideal client and his relative needs
4. Define the channels
Appropriate selection for business and inbound marketing objectives
5. SEO strategy
Keyword research and content recommendations
6. Paid campaigns
Definition of campaigns and standardized formats
7. Landing Page
Content, image and call to action recommendations
8. Email marketing
Strategy and definition of segments and email campaigns
9. Tracking
Recommendations for conversion pixels
10. Analysis and reporting
Creation of a dashboard (Google Analytics & Looker Studio)
What’s in the digital marketing strategy?
Some of the companies we’ve had the chance to support with their marketing strategy
About us
Co-founder, CEO
After nearly 20 years in digital marketing (working with large corporations and startups, for both national and international companies), he chose entrepreneurship to support Swiss B2B SMEs through a “done with you” approach, sustainably boosting their growth and search engine visibility. More…
Co-founder, CMO
Her passion for digital marketing, combined with her communication expertise, enables her to create high-performing content strategies aligned with the DNA of each Swiss B2B SME. At the heart of our “done with you” approach, she plays a key role by ensuring brand message consistency and supporting the skill development of internal teams.
Frequently asked questions
For whom is the digital marketing strategy recommended?
The marketing strategy is suitable for small and medium-sized businesses as well as marketing or digital marketing teams who want to have a complete and detailed guide for their digital activities.
Whether it’s within the website (SEO) or for campaigns through different digital channels (Google, Facebook, Instagram, etc.).
If you want to receive a personalized marketing plan to optimize your online presence and generate more leads and revenue, this service is for you.
For whom is this marketing strategy NOT recommended?
If you have already developed a digital marketing strategy a short time ago in-house, using an agency or an external company, this service is probably not for you.
Establishing a digital strategy is useful to have a clear roadmap to implement and optimize your presence on the different digital channels.
Although some recommendations are part of the offer, if you want to have a detailed digital marketing audit, I propose another service that might be better suited for you.
Who can order a digital marketing strategy?
I work with small and medium-sized companies as well as with internal marketing and digital marketing teams, entrepreneurs and communication agencies.
I offer my services (and strategies) in German, French, and English and can cover international, national or regional demands in the German and French-speaking part of Switzerland.
What issues will be solved with this digital marketing strategy?
Through this strategy, you will receive a detailed list of recommendations to optimize your digital marketing activities.
Thus, the business objectives, the target audience, the choice of channels and the SEO and pay strategy will be adapted and defined according to your needs.
How long does the strategy take to complete?
The strategy is available within 15 to 21 days, depending on the complexity and volume of digital activities already in place.
Is there any personalized coaching included with the strategy?
Two meetings/calls are included in the digital marketing strategy package.
The first one of 30–45 minutes to determine in detail your needs, as well as to list the different accesses required to perform the analysis.
The second one of 60–90 minutes to present you the results and answer your questions.
If, however, you require a monthly support for the implementation and management of a digital marketing campaign, I propose another offer.