SEO Freelancer Lausanne

Strengthen your online presence in Switzerland with our multilingual SEO expertise. We offer SEO consulting services in Lausanne.
Thanks to a tailor-made strategy, we can help you optimise your website, improve your search engine positioning and attract both a French-speaking and a national audience.

17 reviews on Google

SEO consultant's office in Lausanne

The city of Lausanne and the canton of Vaud offer an exceptional setting in which to develop your business and strengthen your online presence.

According to recent figures from the Swiss Federal Statistical Office, there are more than 120,000 small and medium-sized enterprises (SMEs) in the Lake Geneva region.

Furthermore, this dynamic region employs over 5588,000 people, contributing daily to its thriving economic activity.

In such a dense economic environment, it is crucial for a company to stand out online.

SEO is an effective method for optimising this presence and ensuring to appear among the top results on search engines like Google.

When prospects or customers are looking for specific information about a particular service, supplier or profession, a website that is well optimised for SEO will be more visible.

Lausanne and the Vaud region are characterised by the common use of several languages in professional exchanges. Although nearly 80% of the population use French, English (9%) and sometimes other languages are present in their daily work.

At werank, we understand these linguistic and cultural subtleties.

We develop SEO strategies tailored to the needs of the Lausanne market (French, English, and also German), while taking account of industry-specific trends.

This enables your company to stand out in a competitive market by optimising its online visibility and attracting an engaged audience.

Remote SEO consultant in Lausanne

The challenges of SEO in Lausanne: succeeding on Google

Lausanne shopping street

The canton of Vaud and the city of Lausanne, Switzerland’s fifth-largest city, are key players on the national and international markets.

Many national and international companies are based in Lausanne, such as Logitech, Medtronic, and the International Volleyball Federation (FIVB). Along Lake Geneva, companies such as Nestlé in Vevey, Nespresso in Vevey and Chiquita in Rolle enhance the region’s reputation.

Lausanne’s businesses face intense competition, not only locally, but also in relation to other regions of Switzerland and global markets, notably France and the United States.

With iconic locations such as the University of Lausanne and the École Polytechnique Fédérale de Lausanne (EPFL), the city attracts a diversity of talent and opportunities.

Standing out on Google in Lausanne is a real challenge. A company has to respond to specific needs and preferences.

To be visible in French-speaking Switzerland and at national level, companies need to create content that “speaks” in French while being adapted to Switzerland’s linguistic nuances.

Additionally, given that many businesses based in the canton of Vaud are already investing in digital marketing and search engine optimisation (SEO), the online space is highly competitive.

To meet these challenges, we propose to create a multilingual SEO strategy, adapted to the challenges of international competition, local specificities and the linguistic diversity of the region.

Specific benefits of hiring an SEO Freelancer Lausanne

Working with a specialist freelance SEO consultant in Lausanne has many advantages.

Firstly, a consultant with in-depth knowledge of the Swiss market is a major asset.

At werank, we have a clear understanding of the Swiss digital landscape. We know how to differentiate between local platforms like Ricardo and eBay, Galaxus and Amazon, or Jobs and Indeed.

Our expertise also covers the linguistic specificities of the main languages spoken in Switzerland.

We distinguish between terms such as “mobile phone” and “Natel”, “session” and “meeting”, or “tongue” for “house towel” in a Helvetic context.

This in-depth understanding ensures that our strategies are perfectly adapted to the Lausanne audience, using local information that is sometimes underestimated by international SEO consultants or those from neighbouring countries.

Finally, the proximity of a freelance SEO consultant based in Switzerland is a major advantage.

Strategic meetings can be organised directly on the customer’s premises.

During critical phases of the project, a Swiss-based SEO consultant can temporarily visit the client’s premises for even more effective collaboration.

How to select an SEO consultant in Lausanne

Finding the right SEO consultant in Lausanne is an essential step in increasing your organic visibility on Google.

Here’s how to make sure you’re working with the right person for your business:

1. Case studies and references.

Start by assessing the consultant’s references and case studies, particularly those relating to companies in French-speaking Switzerland operating in several languages.

Positive reviews and successful collaborations are reliable indicators of its effectiveness and understanding of the local market.

Case studies showing significant improvements in online presence are particularly valuable, as they demonstrate the consultant’s skills in concrete terms.

Here is an overview of the customers we work with to optimise their national visibility on Google in Switzerland.

Logo der Firma myclimate, Auftraggeber der werank GmbH
Logo der Firma Vorwerk, Auftraggeber der werank GmbH
Logo der Firma AMC International, Auftraggeber der werank GmbH
Logo der Firma Mindfuel, Auftraggeber der werank GmbH

2. Services offered

Evaluating the range of services offered by the consultant is essential. A competent SEO consultant should offer a full range of SEO services.

Here are the services we offer our customers in Lausanne:

  • SEO audit
    A detailed analysis of the technical aspects of the website and an assessment of search engine visibility.
  • SEO strategy
    Once the technical recommendations have been implemented, we work with our clients to define their keyword strategy. We identify the key themes (topic clusters) in their business and provide a list of keywords tailored to their sector.
  • Monthly support
    We offer monthly support to help our clients create search engine optimised content. We also provide detailed activity reports and advise our clients on their SEO strategy.

This range of services enables our customers to meet all their SEO requirements, covering both the technical aspects of their website and the content aimed at their prospects.

We have developed a bespoke support package to cover all their needs.

3. SEO experience

It is crucial to assess the SEO consultant’s experience.

Whether they have worked for a large company, an agency or independently, long experience is often a guarantee of a high level of expertise.

An experienced SEO consultant in Lausanne will have an in-depth understanding of the specific characteristics of the Swiss market and the canton of Vaud, particularly with regard to linguistic diversity and the search behaviour of local prospects.

What our customers say


SEO consultants in Lausanne generally offer two types of pricing: an hourly rate or a rate based on deliverables defined for each project.

Hourly rates for SEO consulting services are usually between 160 and 220 Swiss francs, the difference depending mainly on the consultant’s experience.

SEO agencies, on the other hand, tend to charge slightly more, with rates ranging from CHF 220 to 250 per hour.

For projects defined by deliverables,the costs can range from 4,000 to 8,000 Swiss francs, or even more, depending on the size of the project, the number of languages to be optimised and the total number of pages on the site.

This diversity of pricing options means that companies can select the package that best suits their needs and budget.

If you’re looking for the ideal partner to discuss your SEO project, don’t hesitate to contact us!

About us

Julien Vidal

Co-founder, CEO

After nearly 20 years as a marketer for national and international companies, he chose entrepreneurship to meet our customers’ digital challenges, promoting their growth and visibility on Google.

Raquel Vidal

Co-founder, CMO

Her passion for digital marketing, coupled with her expertise in communications, enables her to develop innovative and effective content strategies, making her a key player in the evolution of our customers’ online presence.

Our certifications

Logo for the certification of Google Ads for werank GmbH
Logo for the certification of Google Analytics for werank GmbH