SEO consulting Zurich for SMEs

So your customers find you on Google (and in AI).

13 reviews on Google

How we work

You’ve invested in your website. Yet it brings in barely any enquiries. And when someone searches Google for your service, it’s your competitors who show up ahead of you.

Why that is, no one has explained to you so far in a way that makes sense.

That’s exactly where we start. We look at your situation and tell you what matters for your business and your region: what comes first, what comes later, what you can skip.

Not a list of 50 measures that ends up in a drawer, but the few points that truly make a difference.

You find out what your customers actually search for on Google, and what your website needs to show up there: including as more and more people search with AI.

You get a concrete plan, and we stay on it until the important points are in place.

What your team does itself, what your agency takes on and what we contribute, we work out together. You keep control, nothing is a black box.

In three steps to more visibility

You don’t have to book everything at once. Most start small and take the next step when it makes sense.

Illustration of an SEO consultation on a laptop
STEP 1

Initial SEO consultation

One hour of clarity: in a conversation we look at your situation, and you know what matters on Google for your business. No jargon.

Illustration of an SEO audit with a diagram
STEP 2

SEO audit for SMEs

We analyse your website and your market and deliver a clear plan: what comes first, what comes later, what you can skip.

Illustration of SEO growth over time
STEP 3

Monthly SEO care

So your SEO doesn’t fall asleep: clear direction and reporting, month after month. We keep the overview and stay on it until the important points are in place.

Who we work for: SMEs in Zurich and the surrounding area

We work with established SMEs in the Zurich region that know their trade and do good work, but aren’t found on Google as well as they deserve. You might recognise yourself here:

Employee of a cleaning company at work

A cleaning company

barely visible online, even though this kind of service is constantly searched for in the region

Plumber at work on an installation

An electrical or plumbing business

whose competitors rank higher on Google

Person doing a yoga pose in a studio

A wellness or yoga provider

with several locations, found in one place but not the others

A gardener tending the garden with a wheelbarrow

A gardening or painting business

whose website exists, but where nothing has ever been done for SEO

These businesses share one thing: they know their customers search on Google, but not how to move up there. That’s exactly where we come in.

Why werank as your SEO consultancy in Zurich

SEO you understand

You get clear answers and know why something matters: on Google, in AI, technically or in terms of content. You don’t have to learn SEO, you just have to understand what makes sense for your business.

Direct contact, no middleman

With us, you speak directly to Julien and Raquel, the people who look after your search engine optimisation. No rotating project manager, no junior. From home, in two languages: German and French.

Thought through by people, not by a machine

An AI writes fast, but it doesn’t know what matters for your market, and it doesn’t tell you whether the result is right. What you get from us is a considered strategy built on many years of SEO experience: we set the direction, tools help us do it, not the other way around. Julien has been passing on that same experience for years as an instructor at Digicomp, in SEO, Google Ads and digital marketing.

We know the market around Zurich

We work with SMEs that want to find their customers right here. You get realistic assessments and know what really works in your region.

Laptop screen showing a few monthly SEO priorities from an ongoing SEO retainer

A few companies that trust us

SMEs in the Zurich region that work with us value one thing above all: clear answers and a direct line.

Myclimate company logo
AMC international logo
Logo of voyageurs du monde
Logo of the company Digicomp
Mercoria logo (Local Impact)
deloris company logo
Mindfuel company logo
Logo of the company Busco Reinigung AG

SEO knowledge for SMEs

How do I get found on Google, what does SEO cost, what’s changing with AI: here we answer the questions SMEs ask us most often.

Who’s behind your search engine optimisation

werank is a small SEO consultancy from the Zurich region, run by two people who have been doing SEO for many years. You work directly with us, not with a team that keeps changing.

Julien Vidal, SEO consultant and co-founder of werank

Julien Vidal

Raquel Vidal, co-founder of werank

Raquel Vidal

What our clients say…

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Maxim Markert profile picture
Maxim Markert
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Die Zusammenarbeit überzeugt auf ganzer Linie: von der SEO-Analyse und klaren Priorisierung über die Umsetzung der Massnahmen bis zur laufenden Begleitung. Erste Ergebnisse sind bereits sichtbar. Klare Empfehlung!
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Mercoria profile picture
Mercoria
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Un grand merci, Julien, pour ton professionnalisme et ton accompagnement dans le développement SEO de Mercoria ! Tes conseils nous ont beaucoup apporté afin de construire une stratégie à long terme, structurée et optimisée, en termes de SEO et de stratégie de contenu.
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omstructur . Full Service Werbeagentur profile picture
omstructur . Full Service Werbeagentur
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Julien hat mir bei einem Kundenkonto vertiefte Inputs gegeben. Dies verständlich und sehr professionell. Merci Julien.
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Tim Dawson-Townsend profile picture
Tim Dawson-Townsend
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Julien at werank was great to work with. Our company is small, with limited resources, and Julien adapted quickly to give us the most effective SEO analysis that we could implement ourselves on our website. We saw an immediate uptick in Google search traffic to our site, and we look forward to more! We will gladly work with Julien again on SEO and website content topics.
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Myriam Isenring profile picture
Myriam Isenring
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Julien helped us enorm only with the right SEO analytics to enhance our website's visibility with the respective key client group and made google adwords almost redundant. I am looking forward building up on this with him in 2024 and the future.
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Alberto Jorge profile picture
Alberto Jorge
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What can we say about a great professional with one of the best visions of the future that combines technology, marketing and focus on the user/client!! It is a pleasure to have Julien Vidal in my circle of consultants. Success guarantee!
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Bertrand Sangouard profile picture
Bertrand Sangouard
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Nous avions besoin d'expertise en référencement naturel à l'international (SEO) et Julien s'est avéré être le consultant idéal pour nous guider dans l'élaboration et la mise en œuvre de notre stratégie. Sa maîtrise approfondie du SEO tant au niveau local qu'international, ainsi que sa connaissance du marketing digital dans son ensemble, en font un partenaire incontournable. Sa longue expérience dans le domaine transparaît dans ses conseils fiables, pragmatiques et efficaces. Travailler avec lui est un véritable plaisir, car il partage ses connaissances avec enthousiasme. De plus, il excelle à mettre en relation les enjeux de contenu, de SEO technique et de SEA, offrant ainsi une vision globale extrêmement précieuse.
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Sophie Grange profile picture
Sophie Grange
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Julien nous a accompagné sur les stratégies de marketing web et e-commerce. Grâce à son expertise, les projets de refonte e-commerce et la mise en place de POC intégrant de nouvelles techno web ont été de belles réussites.
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Isabell Kremser profile picture
Isabell Kremser
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Top SEO und SEA Skills! Hohe Expertise und Know How in den Bereichen Online Werbung und Web Analyse. Zudem sehr sympathischer und netter Kontakt! 🙂 Ich habe immer sehr gerne mit Julien zusammen gearbeitet! 👍🏻
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carmen picazo profile picture
carmen picazo
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Pure passion! Julien is what your digital business need, when you need it! Intelligent and energetic, no matter how much you know about organic and paid traffic for your business, he always find the way of making it understandable and easy. Do no hesitate to skyrocket your business with him!

Frequently asked questions about SEO consulting

Shall we take a look at your situation?

Tell us in a short conversation where you stand. We’ll tell you where the biggest levers are, openly and with no obligation.