About us

Grüezi, bonjour, hello!

We’re werank, an SEO consultancy for SMEs in the Greater Zurich area. We help businesses set the right SEO priorities so that qualified inquiries come through Google.

Julien Vidal

Founder & SEO consultant

After more than 20 years in the Swiss digital market, Julien founded werank to help SMEs clarify their SEO priorities and generate qualified inquiries through Google. He analyses, guides and sets the direction. For execution, he supports the client’s team directly. More…

Raquel Vidal

Marketing & Communication

Raquel is responsible for werank’s communication and marketing. From content planning to visual identity and client communication, she makes sure that what werank stands for is visible on the outside too.

Our Mission

Many SMEs know that SEO matters, but not where to start. Between technical recommendations, shifting trends, and too many options, focus gets lost quickly.

That’s exactly what we want to change.

werank brings clarity. We help SMEs in the Greater Zurich area identify the right SEO priorities and execute them in a way that generates qualified inquiries through Google. No overload of measures, but a concrete plan that the internal team can carry.

Pictures of the Matterhorn and a person with a red jacket

Our Values

Clarity before complexity

SEO can quickly become overwhelming. We reduce it to what matters and tell our clients clearly what’s a priority and what can wait.

Results that count

We don’t measure ourselves by rankings or traffic numbers, but by what actually reaches the business: qualified inquiries and concrete project opportunities.

Building competence, not dependency

Our goal is for our clients to be able to manage SEO independently in the long run. We share knowledge rather than keeping it to ourselves.

Honest collaboration

If something doesn’t make sense, we say so. We don’t promise what we can’t deliver, and we only recommend what actually works.

What our clients said…

Julien helped us enorm only with the right SEO analytics to enhance our website’s visibility with the respective key client group and made Google Ads almost redundant. I am looking forward, building up on this with him in 2024 and the future.

Myriam IsenringDeloris AG

We were looking for expertise in international SEO, and Julien turned out to be the perfect consultant to help us define and execute our strategy. His in-depth knowledge of both local and international SEO, combined with a strong understanding of digital marketing as a whole, makes him a truly valuable partner.

Bertrand SangouardFoundation myclimate

The collaboration has been outstanding from start to finish: from the SEO analysis and clear prioritization of actions to the implementation of recommendations and ongoing support. The first results are already visible. Highly recommended!

Maxim MarkertBusco Reinigung AG

Shall we talk?

If you’d like to know how werank can support you, we’d welcome a first conversation.

Get in touch