About us

Grüezi, bonjour, hello!

We’re werank, an SEO consultancy for local SMEs in the Greater Zurich area. We help businesses set the right SEO priorities so their customers find them on Google.

Julien Vidal

Founder & SEO consultant

After more than 20 years in the Swiss digital market, Julien founded werank to help SMEs get found on Google, by identifying the right SEO priorities and making sure they get done. He analyses, sets the direction, and stays on it through implementation, whether by the client’s team, their agency, or him. More…

Raquel Vidal

Marketing & Communication

Raquel is responsible for werank’s communication and marketing. From content planning to visual identity and client communication, she makes sure that what werank stands for is visible on the outside too.

Our Mission

Many SMEs know that SEO matters, but not where to start. Between technical recommendations, shifting trends, and too many options, focus gets lost quickly.

That’s exactly what we want to change.

We tell you what actually matters for your business on Google, and what you can safely leave aside.

We help SMEs in the Greater Zurich area identify the right SEO priorities and execute them in a way that generates qualified inquiries through Google.

No overload of measures, just a concrete plan and the support to see the important things through.

Pictures of the Matterhorn and a person with a red jacket

Our Values

Priorities, not a checklist

SEO can quickly become overwhelming. We reduce it to what matters and tell our clients clearly what’s a priority and what can wait.

Project opportunities

We don’t measure ourselves by rankings or traffic numbers, but by what actually reaches you: qualified inquiries from customers in your area.

No black box, no dependency

You keep the overview and the control. We explain what we recommend and why, without jargon and without long contracts.

Honest collaboration

If something doesn’t make sense, we say so. We don’t promise what we can’t deliver, and we only recommend what actually works.

What our clients said…

Julien helped us enorm only with the right SEO analytics to enhance our website’s visibility with the respective key client group and made Google Ads almost redundant. I am looking forward, building up on this with him in 2024 and the future.

Myriam IsenringDeloris AG

We were looking for expertise in international SEO, and Julien turned out to be the perfect consultant to help us define and execute our strategy. His in-depth knowledge of both local and international SEO, combined with a strong understanding of digital marketing as a whole, makes him a truly valuable partner.

Bertrand SangouardFoundation myclimate

The collaboration has been outstanding from start to finish: from the SEO analysis and clear prioritization of actions to the implementation of recommendations and ongoing support. The first results are already visible. Highly recommended!

Maxim MarkertBusco Reinigung AG

      EXCELLENT  
   Based on 13 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Maxim Markert 
 
 
 
 Trustindex verifies that the original source of the review is Google. Die Zusammenarbeit überzeugt auf ganzer Linie: von der SEO-Analyse und klaren Priorisierung über die Umsetzung der Massnahmen bis zur laufenden Begleitung. Erste Ergebnisse sind bereits sichtbar. Klare Empfehlung!
  
 
      Posted on Google  
   
   Mercoria 
 
 
 
 Trustindex verifies that the original source of the review is Google. Un grand merci, Julien, pour ton professionnalisme et ton accompagnement dans le développement SEO de Mercoria ! Tes conseils nous ont beaucoup apporté afin de construire une stratégie à long terme, structurée et optimisée, en termes de SEO et de stratégie de contenu.
  
 
      Posted on Google  
   
   omstructur . Full Service Werbeagentur 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien hat mir bei einem Kundenkonto vertiefte Inputs gegeben. Dies verständlich und sehr professionell. Merci Julien.
  
 
      Posted on Google  
   
   Tim Dawson-Townsend 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien at werank was great to work with.  Our company is small, with limited resources, and Julien adapted quickly to give us the most effective SEO analysis that we could implement ourselves on our website.  We saw an immediate uptick in Google search traffic to our site, and we look forward to more!  We will gladly work with Julien again on SEO and website content topics.
  
 
      Posted on Google  
   
   Myriam Isenring 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien helped us enorm only with the right SEO analytics to enhance our website's visibility with the respective key client group and made google adwords almost redundant. I am looking forward building up on this with him in 2024 and the future.
  
 
      Posted on Google  
   
   Alberto Jorge 
 
 
 
 Trustindex verifies that the original source of the review is Google. What can we say about a great professional with one of the best visions of the future that combines technology, marketing and focus on the user/client!! It is a pleasure to have Julien Vidal in my circle of consultants. Success guarantee!
  
 
      Posted on Google  
   
   Bertrand Sangouard 
 
 
 
 Trustindex verifies that the original source of the review is Google. Nous avions besoin d'expertise en référencement naturel à l'international (SEO) et Julien s'est avéré être le consultant idéal pour nous guider dans l'élaboration et la mise en œuvre de notre stratégie. Sa maîtrise approfondie du SEO tant au niveau local qu'international, ainsi que sa connaissance du marketing digital dans son ensemble, en font un partenaire incontournable. Sa longue expérience dans le domaine transparaît dans ses conseils fiables, pragmatiques et efficaces. Travailler avec lui est un véritable plaisir, car il partage ses connaissances avec enthousiasme. De plus, il excelle à mettre en relation les enjeux de contenu, de SEO technique et de SEA, offrant ainsi une vision globale extrêmement précieuse.
  
 
      Posted on Google  
   
   Sophie Grange 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien nous a accompagné sur les stratégies de marketing web et e-commerce. Grâce à son expertise, les projets de refonte e-commerce et la mise en place de POC intégrant de nouvelles techno web ont été de belles réussites.
  
 
      Posted on Google  
   
   Isabell Kremser 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top SEO und SEA Skills! Hohe Expertise und Know How in den Bereichen Online Werbung und Web Analyse. Zudem sehr sympathischer und netter Kontakt! 🙂 Ich habe immer sehr gerne mit Julien zusammen gearbeitet! 👍🏻
  
 
      Posted on Google  
   
   carmen picazo 
 
 
 
 Trustindex verifies that the original source of the review is Google. Pure passion! Julien is what your digital business need, when you need it! Intelligent and energetic, no matter how much you know about organic and paid traffic for your business, he always find the way of making it understandable and easy. Do no hesitate to skyrocket your business with him!

Shall we talk?

If you’d like to know how werank can support you, we’d welcome a first conversation.

Get in touch