Change in business links rules in Google Business Profile
If you are working on your local SEO in Switzerland, your Google Business Profile (GBP) is essential. And Google has just changed the rules of the game. Recently, Google has…
10 free tools for keyword research in Switzerland
In a market as specific as Switzerland, where several languages and “cultures” coexist, keyword research is of vital importance. As part of a structured SEO strategy for SMEs, a well-executed…
Choosing a domain extension for your site: Why is it important?
Did you know that Google favours sites with country-specific domain extensions, such as .ch for Switzerland? An essential piece of information that has just been communicated in the latest episode…
What is duplicate content in SEO, and how can it be avoided?
Duplicate content represents a major challenge for SEO. Too often ignored, it can have a negative impact on a website’s visibility. This is particularly true in Switzerland, where the rich…
How to develop a content strategy for Switzerland?
Developing a content strategy for a multilingual Swiss audience can seem complex. But it’s essential if you want to gain national visibility and increase the engagement of visitors to your…
SEO services in Switzerland: understand costs and benefits
Implementing an SEO strategy is fundamental for any company that has a website and wants to improve its online presence. Simply putting a website on the Internet is not enough…
Understanding CTR: boosting your digital campaign’s success
We don’t hear much about the click-through rate when we consult analyses and recommendations for digital marketing campaigns (search engine marketing). Nevertheless, it is one of the easiest performance indicators…
Building a digital strategy: 5 steps for traditional companies
More than 4.9 Billion people use the internet worldwide. In the United States, that’s nearly 92% of the population (307 Million) and 8.5 Million in Switzerland (or 98% of the…
The topic clusters SEO strategy to build content authority & rank
SEO is a main part of a successful digital marketing strategy. It is nevertheless one of the most complicated disciplines, as results are a rather abstract science. Nevertheless, some recommendations,…
Agency or freelancer: making the best choice for your business
Today, many skills are required to implement a good digital marketing strategy. Today, most of them can be acquired by following some online training courses or trough different resources. However,…
Digital marketing team structures: best practices for 2025
Digital marketing has become an integral part of corporate strategy in recent years. However, the transition from traditional marketing to a digital strategy requires some precautions to be taken before…
On-page SEO: developing successful strategies for your website
On-Page SEO is the set of improvements made to the content of a page, so that it is referenced more easily on search engines (Google). Generally, we optimize in priority,…
How to create an effective digital sales funnel ?
The sales funnel is one of the central elements of the digital marketing strategy. You need to identify the different stages of a visitor interested about your products or services.…
International SEO strategy guide for global expansion
Similar to SEO in Switzerland, international SEO is one of the advanced strategies of digital marketing. For various reasons, some companies, or brands, decide to expand internationally. One might think…
Technical SEO: best practices for enhanced search visibility
SEO in Switzerland is quite particular, if you want to position yourself on a national scale, it is imperative to implement a strategy that covers the different official languages. Technical…