Resources about digital marketing in Switzerland

  • AI: organizing and adapting your marketing team for the future

    AI: organizing and adapting your marketing team for the future

    Digital marketing is undergoing a real revolution. While the use of artificial intelligence is not something new in the online industry, the launch of ChatGPT in November 2022 has opened up new opportunities. Many companies are developing new applications every day to facilitate access to artificial intelligence. This technological advance may be scary to some,…

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  • Web analytics: your guide to mastering digital insights

    Web analytics: your guide to mastering digital insights

    At a time when the management of personal data is a real issue for most companies with an online activity, the implementation of analytics tools is essential to the success of a digital marketing strategy. Therefore, it is necessary to differentiate private data (address, name, first name, email) from user interactions (clicks, pages visited, frequency…

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  • Setting up an effective email marketing strategy: a how-to guide

    Setting up an effective email marketing strategy: a how-to guide

    Generally placed on the back burner in terms of priorities, email marketing is a great tool that plays a key role in digital marketing strategy. When a prospect or customer gives permission to be contacted by email, the channel becomes a powerful way to communicate about your brand and your products with very limited costs.…

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  • Digital advertising: your ultimate guide to online success

    Digital advertising: your ultimate guide to online success

    Online advertising is a pillar of the digital strategy, mastering it in 2022 allows on the one hand to increase its awareness, but also its sales in an increasingly competitive environment. Many platforms now offer the possibility to buy strategic placements in order to be visible to a specific audience. In this guide, you will…

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  • SEO services in Switzerland: navigating costs and benefits

    SEO services in Switzerland: navigating costs and benefits

    Implementing an SEO strategy is fundamental for any company that has a website and wants to improve its online presence. Simply putting a website on the Internet is not enough to gain significant visibility and generate leads or sales. Using an SEO consultant or agency allows you to develop an effective strategy to improve your…

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  • Understanding CTR: boosting your digital campaign’s success

    Understanding CTR: boosting your digital campaign’s success

    We don’t hear much about the click-through rate when we consult analyses and recommendations for digital marketing campaigns (search engine marketing). Nevertheless, it is one of the easiest performance indicators to calculate, but also to optimize. In this article, we will see in detail how to calculate the click-through rate and the best practices to…

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  • Social network marketing in 2024: your ultimate guide

    Social network marketing in 2024: your ultimate guide

    Social networks marketing is nowadays a must in the online strategy. It’s allow you to target a specific audience and interact with customers or prospects very easily. With a good strategy, it is not uncommon to see a significant increase in awareness and sales. If you want to know more about the strategy to be…

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  • Building a digital strategy: 5 steps for traditional companies

    Building a digital strategy: 5 steps for traditional companies

    More than 4.9 Billion people use the internet worldwide. In the United States, that’s nearly 92% of the population (307 Million) and 8.5 Million in Switzerland (or 98% of the total population). This is an incredible opportunity to be visible within an audience that is simply no longer accessible through traditional communication channels. With the…

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  • Evolving SEO: the role of topic clusters in modern strategies

    Evolving SEO: the role of topic clusters in modern strategies

    SEO is a main part of a successful digital marketing strategy. It is nevertheless one of the most complicated disciplines, as results are a rather abstract science. Nevertheless, some recommendations, after extensive testing, have been validated by several SEO specialists. In this article, you will learn how to implement a successful topic cluster strategy. Whether…

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  • 5 best digital marketing tools in 2024

    5 best digital marketing tools in 2024

    It’s a fact, there are a multitude of tools around digital marketing today. Finding the one that best suits your needs is not always an easy task. If you want to take your marketing strategy to the next level and are looking for the tools you need, this article will help you to understand a…

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  • Agency or freelancer: making the best choice for your business

    Agency or freelancer: making the best choice for your business

    Today, many skills are required to implement a good digital marketing strategy. Today, most of them can be acquired by following some online training courses or trough different resources. However, if you want to reach the full digital potential, the use of specialists is crucial for the success of the overall strategy. The responsibilities a…

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  • Digital marketing team structures: best practices for 2024

    Digital marketing team structures: best practices for 2024

    Digital marketing has become an integral part of corporate strategy in recent years. However, the transition from traditional marketing to a digital strategy requires some precautions to be taken before starting the project. If you want to develop your digital strategy and are looking for the best team structure to put in place, this guide…

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  • How to create an effective digital sales funnel ?

    How to create an effective digital sales funnel ?

    The sales funnel is one of the central elements of the digital marketing strategy. You need to identify the different stages of a visitor interested about your products or services. If you want to find out how to define a sales tunnel in your strategy, this guide which is part of the digital marketing resources…

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