Change in business links rules in Google Business Profile
If you are working on your local SEO in Switzerland, your Google Business Profile (GBP) is essential. And Google has just changed the rules of the game. Recently, Google has…
Choosing a domain extension for your site: Why is it important?
Did you know that Google favours sites with country-specific domain extensions, such as .ch for Switzerland? An essential piece of information that has just been communicated in the latest episode…
What is duplicate content in SEO, and how can it be avoided?
Duplicate content represents a major challenge for SEO. Too often ignored, it can have a negative impact on a website’s visibility. This is particularly true in Switzerland, where the rich…
Understanding CTR: boosting your digital campaign’s success
We don’t hear much about the click-through rate when we consult analyses and recommendations for digital marketing campaigns (search engine marketing). Nevertheless, it is one of the easiest performance indicators…
Building a digital strategy: 5 steps for traditional companies
More than 4.9 Billion people use the internet worldwide. In the United States, that’s nearly 92% of the population (307 Million) and 8.5 Million in Switzerland (or 98% of the…
Agency or freelancer: making the best choice for your business
Today, many skills are required to implement a good digital marketing strategy. Today, most of them can be acquired by following some online training courses or trough different resources. However,…
Digital marketing team structures: best practices for 2025
Digital marketing has become an integral part of corporate strategy in recent years. However, the transition from traditional marketing to a digital strategy requires some precautions to be taken before…
How to create an effective digital sales funnel ?
The sales funnel is one of the central elements of the digital marketing strategy. You need to identify the different stages of a visitor interested about your products or services.…