Does this sound familiar?
Your firm has a good reputation. Your projects speak for themselves, and new commissions come through your network: through building owners, through construction partners, sometimes through tenders.
Your website shows a few reference projects and your services.
But when a building owner actively searches Google for an architecture firm for a renovation, it’s not your firm that appears there, but your competitors.
For many architecture firms, the website is a business card with a URL on it. A place people know, but don’t use as a place of discovery.
The images are too large and slow the site down. The structure has grown over the years and become confusing. Your reference projects sit there: an image, a title, maybe a location.
But without context, without the terms your future clients actually type into Google.
The problem isn’t your expertise.
That’s visible the moment someone sees your projects. The problem is that your website doesn’t make clear to Google what you stand for: for which kind of projects, for which region, with which focus.
Whether renovation, refurbishment or sustainable building: if these topics have no clear structure on your website, Google can’t rank you for them.
What we do for architecture firms
We don’t start with a list of 50 measures, but with the priorities that make the biggest difference for your firm.
Our work begins with a diagnosis: understanding what’s blocking your visibility on Google, and identifying the measures with the greatest impact on your enquiries.
The entry point is our SEO Growth Assessment: a complete diagnosis of your situation with prioritised, actionable recommendations.
How it works
1. Kick-off and context
We clarify your goals, your main project types and your region. And what success concretely means for your firm: more enquiries for renovations, visibility for a particular building type, or both.
2. Analysis
We look at technical setup, structure, content and competition. How your reference projects are built, what your future clients search for, and where you’re losing visibility today.
3. Priorities and roadmap
You receive 8 to 10 concrete priorities, ranked by impact. What first, what next, what you can ignore. A plan your team understands and can implement.
4. Presentation and handover
We present the results to your team, answer questions and clarify the next steps. Afterwards, you know exactly where to start.
The problems we see most often
The starting point looks similar at many architecture firms. A website built a few years ago that has grown ever since.
Beautiful project images, but too large and without descriptive context. A services page that lists everything: new build, renovation, refurbishment, interior fit-out, all on one level.
Google can’t derive from this what the firm concretely stands for.
What we often find
- Reference projects without structure: an image, a title, no context that Google or a searcher can place.
- Loading times that suffer from oversized images. Something both Google and your visitors feel.
- No clear focus on a region or a specialty, even though that’s exactly where the firm’s strengths lie.
We see comparable patterns, by the way, with engineering firms and IT service providers, as well as in other knowledge-based SME sectors.
What our clients say
Frequently asked questions (FAQ)
Ready to be found online?
We look at your architecture firm’s situation and tell you honestly where your biggest levers are.
The entry point is the Growth Assessment: your most important priorities in 2 to 3 weeks.