Does this sound familiar?
Your IT company has a solid reputation in the region. Projects come through referrals, through existing relationships, sometimes through a tender. Your website describes your services, lists a few technologies, and shows logos of satisfied clients.
But when the managing director of an SME searches Google for a Microsoft 365 partner, when an IT manager looks for a specialist for a cloud migration, or when a leadership team needs a cybersecurity partner, you don’t show up anywhere.
The problem isn’t your competence.
Your website isn’t structured so Google can understand which services you offer, for which industries, and in which region.
Your service pages are too generic. Managed services, cloud, software development, and IT security sit side by side on a single overview page, with none positioned strongly enough for a specific search query. Your references are without context: a logo, an industry name, rarely a project description. And no one has thought about which terms your future clients actually type into Google.
So you depend on a single acquisition channel. When a large project ends, when an existing client switches providers, or when referrals slow down, there’s no backup. Yet managing directors, IT managers, and procurement teams actively search for IT partners online. They simply can’t find you.
Our approach for IT service providers
We don’t redesign websites and we don’t write your copy.
Our work begins with a diagnosis: understanding what blocks your visibility on Google and identifying the actions that will have the biggest impact on your inquiries.
The starting point is our SEO Growth Assessment: a complete diagnosis of your situation, with prioritized and actionable recommendations.
How it works
1. First conversation
A 30-minute call to understand your situation, your goals, and your internal capacity to implement. No pitch. If we’re not the right fit, we’ll tell you.
2. Diagnosis
Over 2 to 3 weeks, we analyze your website, your market, and your competition. You receive a clear document with your priorities, ranked by impact and effort.
3. Supported implementation
Your team or web partner implements the recommendations. We stay available to guide, review, and adjust. No black box, no dependency.
The problems we see most often
Most IT service provider websites we analyze share the same fundamental problems.
Services are bundled on a single overview page. Managed services, cloud migrations, software development, IT security, and support sit side by side, often with three sentences per area. Google can’t recognize which specific search query your website should be positioned for. And a managing director looking for a specific partner doesn’t recognize themselves on your page.
Use cases and solution descriptions are missing. You’ve handled fifteen Microsoft 365 migrations, but no page speaks specifically to that experience. You’ve supported architecture firms or trustees for years, but nothing on your website signals that industry expertise. Exactly what your future clients are looking for — a partner who understands their world — stays invisible.
References are without context. Logos, industry names, sometimes a single sentence. No structured project description, no information on the tech stack, no indication of volume or complexity. For Google, that’s not content. For an IT manager checking whether you have the right experience, it’s not an argument.
These are exactly the points our diagnosis brings to light. Not a list of 50 actions, but 8 to 10 concrete priorities, ranked by impact, that your team can implement.
If you run an engineering firm, for example, many of these observations apply just the same.
Frequently asked questions (FAQ)
Your IT company deserves to be found on Google
You have the skills and the references. Visibility is what’s missing. Let’s start with a first conversation to understand your situation and see whether and how we can help.