Does this sound familiar?
Your best clients come through referrals. That works, until it doesn’t. Because anyone looking for a service provider today usually starts on Google. Potential clients compare providers, read up, click on results. And on the topics that define your core business, your competitors show up. Not your website.
You know SEO would be important. But between content, technical issues, keywords and AI trends, nobody on the team knows where to start. The problem isn’t a lack of commitment. What’s missing is someone who says: this first, this next, this you can ignore.
Our approach: clear priorities for more inquiries through Google
From keyword research to content structure, we identify the 5 to 10 decisions that actually matter for your business and put them in the right order.
Not a 50-point audit that’s just an export from an SEO tool, assembled by the latest AI and left in a drawer.
With us, you get a clear plan that your team understands and can execute.
We guide you through implementation and make sure every action contributes to a concrete goal: more qualified inquiries through Google.
Three offers, one path: from plan to lasting visibility
Built sequentially. Each offer stands on its own, but builds on the one before.
Growth Assessment
Your SEO priorities, identified and ranked by impact. In 2 to 3 weeks, you receive a concrete action plan: what first, what next, what to skip.
90-day programme
90 days to execute the most important priorities. With check-ins, content briefs and technical guidance, we support your team through implementation.
SEO Advisory
Ongoing strategic guidance, renewable quarterly. So your organic visibility keeps growing and your priorities stay current.
Who we work with
We work with SMEs in the Greater Zurich area that have real expertise and satisfied clients, but not the visibility on Google they deserve.
Engineering firms
that aren’t found online during project tenders
Consulting firms
that win new mandates almost exclusively through their network
IT service providers
whose solutions are barely visible on Google
Weitere Dienstleister
such as fiduciaries, facility management or architecture firms in a similar situation
SEO (GEO) in a world with AI Overviews and ChatGPT
Search is changing faster than ever. Google surfaces AI Overviews, ChatGPT and Perplexity answer questions directly, and more and more decision-makers research across multiple channels in parallel.
For SMEs, this doesn’t mean SEO is becoming obsolete. The opposite: to be visible in these new contexts, you need exactly what good SEO has always required. Clear content structure, consistent topics around your own expertise, and trust signals that machines and humans alike can recognise.
We factor these developments into every engagement. No surcharge, no separate GEO package. Because it’s not a new game, it’s the same discipline on a bigger field.
What they have in common: the expertise is there. The visibility on Google, not yet.
The Greater Zurich area is a dense market.
Many service providers offer similar services and look the same online. The difference is made where potential clients actively search for a solution.
We know this market, the decision cycles and the expectations of SMEs here. And we work in German, English and French.
Who’s behind it
Julien Vidal
Founder & SEO consultant
After more than 20 years in the Swiss digital market, Julien founded werank to help SMEs clarify their SEO priorities and generate qualified inquiries through Google. He analyses, guides and sets the direction. For execution, he supports the client’s team directly. More…
Marketing & Communication
Her passion for digital marketing, combined with her communication expertise, enables her to create high-performing content strategies aligned with the DNA of each Swiss B2B SME. At the heart of our “done with you” approach, she plays a key role by ensuring brand message consistency and supporting the skill development of internal teams.
What our clients say
How we start
Frequently asked questions (FAQ)
Ready for clarity?
We’ll look at your situation and tell you honestly whether and how we can help.