Julien Vidal
SEO consultant & digital marketing trainer
As an SEO consultant and digital marketing trainer, I’m helping Swiss B2B SMEs take their online visibility to the next level.
Over the past 20 years, I’ve worked in digital marketing (for startups, major groups and now as a independant) and have developed in-depth knowledge of the Swiss market: multilingualism, local specificities and cultural expectations.
Today, I help established companies refine their strategy through a “done with you” approach: skills transfer, training (like at Digicomp) and concrete actions.
I’m committed to helping CEO and marketing managers structure their online presence and generate qualified leads, while respecting their company’s DNA.
Because a website isn’t just a showcase: it’s a growth lever when you know how to exploit it.
My story
1. Discovering digital marketing
I began my career in digital at tilllate.com (France) as Head of operations, where I discovered the potential of SEO.
2. Confirmation and specialization
Working for Axel Springer Schweiz (Amiado Group), I honed my skills in SEO, advertising and analytics, thanks to a number of multilingual projects (usgang.ch, students.ch, partyguide.ch).
Then, as audience manager for local.ch and search.ch, I discovered the local expectations and specificities of each language region.
Finally, at the Thermomix parent company (Vorwerk), I supported digital marketing activities for 16 countries, covering a wide range of digital maturity levels.
3. Consultant for SMEs
Since 2022, I’ve been working mainly with Swiss B2B SMEs on their SEO and digital marketing challenges.
A “done with you” approach that encourages real skills transfer and autonomy over the long term.
I also run training courses at Digicomp (SEO, Google Analytics 4, Email marketing, Google Ads, B2B digital strategy, etc.).
COO
tilllate France SARL
Head of product management
Amiado Group AG
Head of audience management
Swisscom Directories AG
Head of digital marketing
Vorwerk international AG
SEO consultant & Trainer digital marketing
werank SARL
SEO focused on people and sustainability
In the course of my projects, I have found that the companies that succeed over the long term are those that combine transparency, training and strategic coherence.
For me, SEO isn’t just about tags and keywords: it’s about teamwork, a detailed understanding of your market, and a willingness to pass on my knowledge so that you can become more independent.
What our clients said…
Media and publications
As a Consultant, I’ve been lucky enough to appear in various media. Here are a few articles and columns on my vision of digital marketing.
How do you integrate AI into your digital marketing team?
My column (in French) on cominmag.ch about artificial intelligence and digital marketing
SEO Trends: Boosting the presence of your website with SEO
A guest article on SEO trends in 2023.