Julien Vidal
SEO consultant for SMEs in Zurich
You know SEO matters. But between technical recommendations, AI trends, and conflicting advice, it’s often unclear where to actually start.
Many companies end up either doing nothing or investing in actions that don’t build on each other.
After more than 20 years in the Swiss digital market, I’ve developed a clear conviction. What matters is not how much you invest in SEO, but whether you’re focusing on the right things. Clear priorities, in the right order, so that Google generates the inquiries that actually fit your business.
I analyse your starting point, identify the biggest levers, and support your team through implementation. The plan belongs to you, the expertise stays in your company.
My path
My path to SEO consulting for SMEs wasn’t straightforward. For over 15 years, I worked in various roles across the Swiss digital market, and each step has shaped how I approach SEO today.
COO · tilllate France SARL (2003–2009)
My entry into digital marketing. This is where I first experienced what organic visibility can do for a business.
Head of Product Management · Amiado Group AG (2009–2013)
SEO, advertising, and web analytics for multilingual Swiss platforms like usgang.ch, students.ch, and partyguide.ch. A period that taught me how differently the language regions respond to content and channels.
Head of Audience Management · Swisscom Directories AG (2013–2018)
Responsible for the digital reach of local.ch and search.ch. Thousands of SMEs looking to acquire clients through search platforms. This fundamentally shaped my understanding of local visibility in Switzerland.
Head of Digital Marketing · Vorwerk International AG (2018–2022)
Overall responsibility for digital marketing strategy across 16 countries, from SEO to paid media, e-commerce, and analytics. A valuable experience that also showed me that international playbooks rarely apply to Swiss SMEs.
SEO consultant · werank GmbH (since 2022)
Today, I advise SMEs in the Greater Zurich area on their SEO strategy. I also deliver specialist training at Digicomp on topics like SEO, Google Analytics, and digital strategy.
COO
tilllate France GmbH
Head of product management
Amiado Group AG
Head of audience management
Swisscom Directories AG
Head of digital marketing
Vorwerk international AG
SEO consultant & Trainer digital marketing
werank GmbH
What guides my work
What our clients said…
Media and publications
As a Consultant, I’ve been lucky enough to appear in various media. Here are a few articles and columns on my vision of digital marketing.
An interview (in French) about my work and my setup at home as a SEO freelancer in Switzerland.
How do you integrate AI into your digital marketing team?
My column (in French) on cominmag.ch about artificial intelligence and digital marketing
SEO Trends: Boosting the presence of your website with SEO
A guest article on SEO trends in 2023.