Julien Vidal

SEO consultant for SMEs in Zurich

You know SEO matters. But between technical recommendations, AI trends, and conflicting advice, it’s often unclear where to actually start.

Many companies end up either doing nothing or investing in actions that don’t build on each other.

After more than 20 years in the Swiss digital market, I’ve developed a clear conviction. What matters is not how much you invest in SEO, but whether you’re focusing on the right things. Clear priorities, in the right order, so that Google generates the inquiries that actually fit your business.

In practice, I work independently: if you’re looking for a freelance SEO in Zurich who can set the right priorities with your team, that’s exactly what I do day to day.

I analyse your starting point, identify the biggest levers, and support your team through implementation. The plan belongs to you, the expertise stays in your company.

My path

My path to SEO consulting for SMEs wasn’t straightforward. For over 15 years, I worked in various roles across the Swiss digital market, and each step has shaped how I approach SEO today.

COO · tilllate France SARL (2003–2009)

My entry into digital marketing. This is where I first experienced what organic visibility can do for a business.

Head of Product Management · Amiado Group AG (2009–2013)

SEO, advertising, and web analytics for multilingual Swiss platforms like usgang.ch, students.ch, and partyguide.ch. A period that taught me how differently the language regions respond to content and channels.

Head of Audience Management · Swisscom Directories AG (2013–2018)

Responsible for the digital reach of local.ch and search.ch. Thousands of SMEs looking to acquire clients through search platforms. This fundamentally shaped my understanding of local visibility in Switzerland.

Head of Digital Marketing · Vorwerk International AG (2018–2022)

Overall responsibility for digital marketing strategy across 16 countries, from SEO to paid media, e-commerce, and analytics. A valuable experience that also showed me that international playbooks rarely apply to Swiss SMEs.

SEO consultant · werank GmbH (since 2022)

Today, I advise SMEs in the Greater Zurich area on their SEO strategy. I also deliver specialist training at Digicomp on topics like SEO, Google Analytics, and digital strategy.

Jun 2003

COO

tilllate France GmbH

Jun 2003

Sep 2009

Head of product management

Amiado Group AG

Sep 2009

Mar 2013

Head of audience management

Swisscom Directories AG

Mar 2013

Feb 2018

Head of digital marketing

Vorwerk international AG

Feb 2018

Nov 2022

SEO consultant & Trainer digital marketing

werank GmbH

Nov 2022

Discover our SEO services

Beyond SEO

SEO consulting is my main activity, but not the only thing I do. After 20 years in digital marketing, I also work as a freelancer for medium and large companies on three other types of engagement:

Digital project management — Steering strategic digital projects (redesigns, e-commerce launches, transformation), as a temporary member of your team.
Digital marketing audit — Comprehensive review of your digital setup to identify what’s working, what isn’t, and where to focus your efforts.
Digital marketing strategy — Defining a digital roadmap aligned with your business objectives.

These engagements are aimed at larger companies than the SMEs I support on SEO. If you’re an SME in the Greater Zurich area, SEO is where I can help you most.

What guides my work

The right actions for more inquiries

Most SMEs invest in SEO without knowing which actions actually make a difference. I help identify the biggest levers and put them in the right order.

Business results before SEO metrics

Rankings and traffic are means, not goals. I measure success by qualified inquiries and project requests that actually reach your business.

A plan your team can execute

I provide structure and guidance. Your team learns to manage SEO independently. No black box, no dependency.

Rooted in the Swiss SME market

Over 20 years of experience in the Swiss market, multilingual in German, English, and French. Pragmatic collaboration built on Swiss SME realities.

What our clients said…

      EXCELLENT  
   Based on 13 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Maxim Markert 
 
 
 
 Trustindex verifies that the original source of the review is Google. Die Zusammenarbeit überzeugt auf ganzer Linie: von der SEO-Analyse und klaren Priorisierung über die Umsetzung der Massnahmen bis zur laufenden Begleitung. Erste Ergebnisse sind bereits sichtbar. Klare Empfehlung!
  
 
      Posted on Google  
   
   Mercoria 
 
 
 
 Trustindex verifies that the original source of the review is Google. Un grand merci, Julien, pour ton professionnalisme et ton accompagnement dans le développement SEO de Mercoria ! Tes conseils nous ont beaucoup apporté afin de construire une stratégie à long terme, structurée et optimisée, en termes de SEO et de stratégie de contenu.
  
 
      Posted on Google  
   
   omstructur . Full Service Werbeagentur 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien hat mir bei einem Kundenkonto vertiefte Inputs gegeben. Dies verständlich und sehr professionell. Merci Julien.
  
 
      Posted on Google  
   
   Tim Dawson-Townsend 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien at werank was great to work with.  Our company is small, with limited resources, and Julien adapted quickly to give us the most effective SEO analysis that we could implement ourselves on our website.  We saw an immediate uptick in Google search traffic to our site, and we look forward to more!  We will gladly work with Julien again on SEO and website content topics.
  
 
      Posted on Google  
   
   Myriam Isenring 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien helped us enorm only with the right SEO analytics to enhance our website's visibility with the respective key client group and made google adwords almost redundant. I am looking forward building up on this with him in 2024 and the future.
  
 
      Posted on Google  
   
   Alberto Jorge 
 
 
 
 Trustindex verifies that the original source of the review is Google. What can we say about a great professional with one of the best visions of the future that combines technology, marketing and focus on the user/client!!
It is a pleasure to have Julien Vidal in my circle of consultants.
Success guarantee!
  
 
      Posted on Google  
   
   Bertrand Sangouard 
 
 
 
 Trustindex verifies that the original source of the review is Google. Nous avions besoin d'expertise en référencement naturel à l'international (SEO) et Julien s'est avéré être le consultant idéal pour nous guider dans l'élaboration et la mise en œuvre de notre stratégie. Sa maîtrise approfondie du SEO tant au niveau local qu'international, ainsi que sa connaissance du marketing digital dans son ensemble, en font un partenaire incontournable. Sa longue expérience dans le domaine transparaît dans ses conseils fiables, pragmatiques et efficaces. Travailler avec lui est un véritable plaisir, car il partage ses connaissances avec enthousiasme. De plus, il excelle à mettre en relation les enjeux de contenu, de SEO technique et de SEA, offrant ainsi une vision globale extrêmement précieuse.
  
 
      Posted on Google  
   
   Sophie Grange 
 
 
 
 Trustindex verifies that the original source of the review is Google. Julien nous a accompagné sur les stratégies de marketing web et e-commerce. Grâce à son expertise, les projets de refonte e-commerce et la mise en place de POC intégrant de nouvelles techno web ont été de belles réussites.
  
 
      Posted on Google  
   
   Isabell Kremser 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top SEO und SEA Skills! Hohe Expertise und Know How in den Bereichen Online Werbung und Web Analyse. Zudem sehr sympathischer und netter Kontakt! 🙂 Ich habe immer sehr gerne mit Julien zusammen gearbeitet! 👍🏻
  
 
      Posted on Google  
   
   carmen picazo 
 
 
 
 Trustindex verifies that the original source of the review is Google. Pure passion!
Julien is what your digital business need, when you need it!
Intelligent and energetic, no matter how much you know about organic and paid traffic for your business, he always find the way of making it understandable and easy.
Do no hesitate to skyrocket your business with him!