SEO retainer for SMEs: staying on course when day-to-day pulls you away

You’ve built the foundations and your team is executing. Our monthly SEO advisory keeps your priorities current. A fixed framework, a monthly call, a quarterly review, and a direct contact when a decision needs to be made.

Book a free introductory call

13 Google reviews

★★★★★

Illustration of the werank SEO Retainer package, including monthly support and a quarterly review

Sound familiar?

After an SEO program, execution is running. Your team publishes content, works on technical improvements and follows the plan. But after a few months, doubts creep in. Should we prioritise this topic now or later? Has something shifted with the competition? Are we still investing our energy in the right areas?

Or you’re an SME that wants to build SEO deliberately, without hiring a full-time agency. You have the internal capacity to execute. What’s missing is an external perspective and a clear strategic direction that evolves with your business.

In both cases, the problem is the same: it’s not a lack of effort, it’s a lack of direction. Knowing the right priorities means executing faster and seeing results sooner.

Our approach: priorities, not action lists

Most companies don’t struggle with SEO execution, they struggle with direction. They invest time and resources, but in the wrong areas or in the wrong order. The result is effort without visible progress.

Our approach is different. Every month, we review together what has changed, what is working and what needs adjusting. We don’t help your team do more, we help them do the right things. Every quarter, we step back to review the overall direction and adjust priorities when the market or your situation calls for it.

This turns organic growth from something unpredictable into a process you can steer.

Book a first free call

Screen of a laptop running some monthly SEO priorities as part of an SEO retainer

What you get

Monthly strategy call (60 min.)

Review results, address open questions and set the priorities for the coming month.

Quarterly KPI review and direction adjustment

Every three months: assess results, adjust strategic direction and set priorities for the next quarter.

Ongoing content and technical prioritisation

Your team knows every month what to focus on. Clear tasks, clear order.

Slack or email access (response within 24h)

For questions that cannot wait until the next call. Direct access, defined boundaries.

Quarterly stakeholder report

Progress that is measurable and communicable internally. Not rankings as an end in themselves, but indicators that matter to your leadership.

How it works

1. Onboarding and context

We discuss your current situation, ongoing priorities and what a successful next quarter looks like for you.

2. Monthly call

Review results together, address open questions and set the focus for the coming month. Concrete, efficient, no overhead.

3. Ongoing support

Between calls, reachable by Slack or email for questions that cannot wait until the next session.

4. Quarterly review

Every three months: take stock, analyse KPIs, adjust strategic direction. With a clear picture for the quarter ahead.

What changes afterwards

Your team knows every month what to focus on.

Strategic decisions are made faster because the foundation is clear.

Your priorities stay current even as the market or your business evolves.

Organic growth keeps compounding rather than stalling after a programme ends.

You can measure progress and communicate it internally, with indicators that speak to your leadership.

Investment and timeline

CHF 1,000–2,000/MONTH, renewable quarterly

SEO Retainer

Commitment : The SEO retainer is renewable quarterly. There is no minimum commitment beyond the first quarter.

Start: After completing the 90-day programme or directly after the SEO growth assessment

Enthalten:
– Monthly strategy call (60 min.)
– Quarterly KPI review and direction adjustment
– Ongoing content and technical prioritisation
– Slack or email access (response within 24h)
– Quarterly stakeholder report

The exact investment depends on your situation and the level of support required. We discuss this in the introductory call.

Book a free introductory call

Scope and boundaries

Included:

Monthly strategy call and quarterly review
Strategic prioritisation for content and technical work
Asynchronous access by Slack or email
Quarterly stakeholder report

Not included:

Direct implementation of actions
Content writing or technical implementation
Unlimited ad hoc requests outside the agreed framework

What our clients say

Julien helped us enorm only with the right SEO analytics to enhance our website’s visibility with the respective key client group and made Google Ads almost redundant. I am looking forward, building up on this with him in 2024 and the future.

Myriam IsenringDeloris AG

Working with Julien is a pleasure. As a trainer at the Digicomp Academy, he conveys content in an understandable and target group-orientated way so that it is comprehensible and applicable for our participants. We value not only his technical input, but also his great commitment to our courses.

Lucy FergusonDigicomp Academy AG

Frequently asked questions (FAQ)

Do we need to complete the 90-day programme first?

No, it is not required. You can start directly if you already have solid SEO foundations and are primarily looking for strategic support. We clarify this in the introductory call.

What happens if we are not satisfied with the results?

The retainer is renewable quarterly. If the collaboration is not delivering what you hoped for, we discuss it openly during the quarterly review and decide together whether and how to continue.

How much internal time do we need to budget?

A monthly call of 60 minutes, plus the time to implement the agreed priorities. The advisory is designed to lighten the load on your team, not add to it.

Do you handle implementation if we do not have internal capacity?

Direct implementation is not part of this offer. If you need additional support with execution, we discuss together what makes sense.

Do you work alongside our existing web agency?

Yes. We provide the strategic direction and prioritised tasks. Your agency executes. In practice this works well because everyone knows what to focus on.

What is GEO and is it part of your work?

We treat GEO as part of modern discovery readiness. In practice, this builds on strong SEO fundamentals: clear content structure, consistent topics and trust signals. We do not sell GEO as a standalone service.

Ready for the next step?

We look at your situation and tell you honestly whether and how we can help.

Book a free introductory call

To the SEO 90-Day Programme →

Noch am Anfang? Starten Sie mit dem Growth Assessment.