Digital marketing audit

Maximize the potential of your digital presence by gaining a clear understanding of what’s working and what needs improvement through a comprehensive check-up.

How a digital marketing audit helps you optimize your online visibility?

Understand

Assess whether the current digital strategies in place are up-to-date and effective.

Understand and shift your efforts to more effective strategies.

Implementing

Boosting your presence and differentiating yourself from your competitors.

Create a consistent brand image across all digital channels.

Fast results

Target the top of the rankings of search results and establish a sustainable online visibility.

Reach more customers and generate more revenue.

How does the digital marketing audit work?

1. Technical analysis of the site

Full technical SEO audit of your website

2. Content and copyrighting

On-Site SEO assessment (keywords and content)

3. Email marketing

Audit of emailing activities (Newsletter)

4. Web analytics

Audit of your setup and tracking (Google Analytics)

5. Social networks

Assessment of activities on social networks

6. Google Business Profile

Google Business Profile account assessment

7. Online advertising

Analysis of advertising campaigns (Google Ads, Meta)

The full digital marketing Audit

Two sessions organized physically or virtually to present all the results of the Audit
A PDF that summarizes the audit and the recommendations

What’s in the digital marketing audit?

Reporting

The 20-25 page audit in PDF format and by e-mail (roadmap)

Tracking

A full Check-up of your tracking (Google Analytics) and recommendations

SEO

Technical SEO recommendations that can be implemented quickly

Advertising

An evaluation and a list of actions to optimize your advertising campaigns

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Maxim Markert profile picture
Maxim Markert
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Die Zusammenarbeit überzeugt auf ganzer Linie: von der SEO-Analyse und klaren Priorisierung über die Umsetzung der Massnahmen bis zur laufenden Begleitung. Erste Ergebnisse sind bereits sichtbar. Klare Empfehlung!
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Mercoria profile picture
Mercoria
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Un grand merci, Julien, pour ton professionnalisme et ton accompagnement dans le développement SEO de Mercoria ! Tes conseils nous ont beaucoup apporté afin de construire une stratégie à long terme, structurée et optimisée, en termes de SEO et de stratégie de contenu.
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omstructur . Full Service Werbeagentur profile picture
omstructur . Full Service Werbeagentur
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Julien hat mir bei einem Kundenkonto vertiefte Inputs gegeben. Dies verständlich und sehr professionell. Merci Julien.
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Tim Dawson-Townsend profile picture
Tim Dawson-Townsend
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Julien at werank was great to work with. Our company is small, with limited resources, and Julien adapted quickly to give us the most effective SEO analysis that we could implement ourselves on our website. We saw an immediate uptick in Google search traffic to our site, and we look forward to more! We will gladly work with Julien again on SEO and website content topics.
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Myriam Isenring profile picture
Myriam Isenring
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Julien helped us enorm only with the right SEO analytics to enhance our website's visibility with the respective key client group and made google adwords almost redundant. I am looking forward building up on this with him in 2024 and the future.
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Alberto Jorge profile picture
Alberto Jorge
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What can we say about a great professional with one of the best visions of the future that combines technology, marketing and focus on the user/client!! It is a pleasure to have Julien Vidal in my circle of consultants. Success guarantee!
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Bertrand Sangouard profile picture
Bertrand Sangouard
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Nous avions besoin d'expertise en référencement naturel à l'international (SEO) et Julien s'est avéré être le consultant idéal pour nous guider dans l'élaboration et la mise en œuvre de notre stratégie. Sa maîtrise approfondie du SEO tant au niveau local qu'international, ainsi que sa connaissance du marketing digital dans son ensemble, en font un partenaire incontournable. Sa longue expérience dans le domaine transparaît dans ses conseils fiables, pragmatiques et efficaces. Travailler avec lui est un véritable plaisir, car il partage ses connaissances avec enthousiasme. De plus, il excelle à mettre en relation les enjeux de contenu, de SEO technique et de SEA, offrant ainsi une vision globale extrêmement précieuse.
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Sophie Grange profile picture
Sophie Grange
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Julien nous a accompagné sur les stratégies de marketing web et e-commerce. Grâce à son expertise, les projets de refonte e-commerce et la mise en place de POC intégrant de nouvelles techno web ont été de belles réussites.
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Isabell Kremser profile picture
Isabell Kremser
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Top SEO und SEA Skills! Hohe Expertise und Know How in den Bereichen Online Werbung und Web Analyse. Zudem sehr sympathischer und netter Kontakt! 🙂 Ich habe immer sehr gerne mit Julien zusammen gearbeitet! 👍🏻
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carmen picazo profile picture
carmen picazo
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Pure passion! Julien is what your digital business need, when you need it! Intelligent and energetic, no matter how much you know about organic and paid traffic for your business, he always find the way of making it understandable and easy. Do no hesitate to skyrocket your business with him!

Some of the companies we’ve had the chance to support with their marketing strategy

Myclimate company logo
AMC international logo
Logo of voyageurs du monde
Logo of the company Digicomp
Mercoria logo (Local Impact)
deloris company logo
Mindfuel company logo
Logo of the company Busco Reinigung AG

About us

Julien Vidal

Co-founder, CEO

After nearly 20 years in digital marketing (working with large corporations and startups, for both national and international companies), he chose entrepreneurship to support Swiss B2B SMEs through a “done with you” approach, sustainably boosting their growth and search engine visibility. More

Raquel Vidal

Co-founder, CMO

Her passion for digital marketing, combined with her communication expertise, enables her to create high-performing content strategies aligned with the DNA of each Swiss B2B SME. At the heart of our “done with you” approach, she plays a key role by ensuring brand message consistency and supporting the skill development of internal teams.

Frequently asked questions

Who is the Digital marketing Audit for?

This audit is suitable for small and medium-sized companies as well as for marketing or digital marketing teams who are looking for a complete and detailed analysis of their digital activities.
Whether it is within their website or for their visibility through the different digital channels (Google, Facebook, Instagram, etc.).
If you want to implement the full potential of your online presence, this audit is for you. Learn more about it with the digital marketing definition.

For whom is this audit NOT recommended?

If you have already done an audit of your digital activities a short time ago in-house, using an agency or an external company, this audit is probably not for you.
Conducting an audit is useful for understanding your business and highlighting areas for improvement to optimize your online presence and digital marketing.
Although some tips and recommendations are part of the audit, if you want to have a detailed digital marketing strategy, I propose another offer that might be more suitable for you.

Who can order a digital marketing audit?

I work with small and medium-sized companies as well as with internal marketing and digital marketing teams, entrepreneurs and communication agencies.
I offer my services in German, French and English and can cover national and regional requirements in the German and French speaking parts of Switzerland.

What issues will be solved with this digital marketing audit?

Thanks to this audit, you will receive a detailed list of recommendations to implement to improve your website.
As a result, your problems with indexing, tracking, campaign performance and lack of visibility in search engines or on social networks will be largely resolved.

What type of sites is the audit for?

This audit is appropriate for most Internet sites, E-commerce sites, showcase sites and especially for multilingual sites.

How long does it take to complete the audit?

The audit is available within 10 to 15 days (more info about duration) depending on the complexity of a website and especially the digital activities already in place.

Is there any personalized support included with the audit?

Two meetings/calls are included in the digital marketing audit.
The first one of 30-45 minutes to determine in detail your needs, as well as to list the different accesses required to perform the audit.
The second meeting is 60-90 minutes to present the results and answer your questions.