Digital marketing audit

Maximize the potential of your digital presence by gaining a clear understanding of what’s working and what needs improvement through a comprehensive check-up.

How a digital marketing audit helps you optimize your online visibility?

Understand

Assess whether the current digital strategies in place are up-to-date and effective.

Understand and shift your efforts to more effective strategies.

Implementing

Boosting your presence and differentiating yourself from your competitors.

Create a consistent brand image across all digital channels.

Fast results

Target the top of the rankings of search results and establish a sustainable online visibility.

Reach more customers and generate more revenue.

How does the digital marketing audit work?

1. Technical analysis of the site

Full technical SEO audit of your website

2. Content and copyrighting

On-Site SEO assessment (keywords and content)

3. Email marketing

Audit of emailing activities (Newsletter)

4. Web analytics

Audit of your setup and tracking (Google Analytics)

5. Social networks

Assessment of activities on social networks

6. Google Business Profile

Google Business Profile account assessment

7. Online advertising

Analysis of advertising campaigns (Google Ads, Meta)

The full digital marketing Audit

Two sessions organized physically or virtually to present all the results of the Audit
A PDF that summarizes the audit and the recommendations

What’s in the digital marketing audit?

Reporting

The 20-25 page audit in PDF format and by e-mail (roadmap)

Tracking

A full Check-up of your tracking (Google Analytics) and recommendations

SEO

Technical SEO recommendations that can be implemented quickly

Advertising

An evaluation and a list of actions to optimize your advertising campaigns

 

Some of the companies we’ve had the chance to support with their marketing strategy

Logo of the company myclimate, client from werank GmbH
Logo of the company Vorwerk, client of werank GmbH
Logo of the company AMC international, client from werank GmbH
Logo of the company Mindfuel, client from werank GmbH

About us

Photo of Julien Vidal, CEO of werank GmbH, a company based in Switzerland that offers digital marketing (SEO) services.
Julien Vidal

Co-founder, CEO

After nearly 20 years as a marketer for national and international companies, he chose entrepreneurship to meet our customers’ digital challenges, promoting their growth and visibility on Google.

Picture of Raquel Vidal, CMO of werank, a company based in Switzerland that offers digital marketing (SEO) services
Raquel Vidal

Co-founder, CMO

Her passion for digital marketing, coupled with her expertise in communications, enables her to develop innovative and effective content strategies, making her a key player in the evolution of our customers’ online presence.

Our certifications

Logo for the certification of Google Ads for werank GmbH
Logo for the certification of Google Analytics for werank GmbH

Frequently asked questions

Who is the Digital marketing Audit for?

This audit is suitable for small and medium-sized companies as well as for marketing or digital marketing teams who are looking for a complete and detailed analysis of their digital activities.
Whether it is within their website or for their visibility through the different digital channels (Google, Facebook, Instagram, etc.).
If you want to implement the full potential of your online presence, this audit is for you. Learn more about it with the digital marketing definition.

For whom is this audit NOT recommended?

If you have already done an audit of your digital activities a short time ago in-house, using an agency or an external company, this audit is probably not for you.
Conducting an audit is useful for understanding your business and highlighting areas for improvement to optimize your online presence and digital marketing.
Although some tips and recommendations are part of the audit, if you want to have a detailed digital marketing strategy, I propose another offer that might be more suitable for you.

Who can order a digital marketing audit?

I work with small and medium-sized companies as well as with internal marketing and digital marketing teams, entrepreneurs and communication agencies.
I offer my services in German, French and English and can cover national and regional requirements in the German and French speaking parts of Switzerland.

What issues will be solved with this digital marketing audit?

Thanks to this audit, you will receive a detailed list of recommendations to implement to improve your website.
As a result, your problems with indexing, tracking, campaign performance and lack of visibility in search engines or on social networks will be largely resolved.

What type of sites is the audit for?

This audit is appropriate for most Internet sites, E-commerce sites, showcase sites and especially for multilingual sites.

How long does it take to complete the audit?

The audit is available within 10 to 15 days (more info about duration) depending on the complexity of a website and especially the digital activities already in place.

Is there any personalized support included with the audit?

Two meetings/calls are included in the digital marketing audit.
The first one of 30-45 minutes to determine in detail your needs, as well as to list the different accesses required to perform the audit.
The second meeting is 60-90 minutes to present the results and answer your questions.